B2B Influence Marketing

Creator Marketing Programs That Drive Revenue

I help B2B companies build end-to-end creator marketing programs. From ideation and creator sourcing to campaign execution and tracking.

Work With Me See My Process
Who I Am

B2B Influence Strategist & Favikon YouTube Host

I'm Megan — a B2B influence marketing strategist and regular guest host of Favikon's YouTube channel, where I've interviewed some of the top creator marketers in the world, including heads of influencer marketing at brands like Loveable, Semrush, Synthesia, and others. Below are some of the episodes I've hosted.

My Process

How I Run Creator Campaigns

01
Customer Research
I start by identifying your most valuable customer segments, top-performing channels, and data from any existing creator partnerships. This foundation informs everything that follows.
02
Campaign Ideation & Creator Sourcing
We align on campaign goals, then I source creators using three methods:
  • Existing customers already talking about your brand. Often the top performers.
  • "Lookalike" creators of your competitors' best partnerships
  • Top creators from parallel brands in your space
I use Favikon and manual research to find them.
03
Campaign Execution
I give creators full creative freedom. The best campaigns are ones where creators simply show how they use your product to achieve a real result. Authentic content consistently outperforms tightly scripted briefs.
04
Campaign Tracking
We look at sales during the 30 and 60-day periods that coincide with each creator campaign. Measuring actual revenue impact so you know exactly what's working.
Work With Me

Ready to Build Your Creator Program?

Get in touch and let's talk about your goals.

megan@scaledbyinfluence.com